AI Search Is Pulling Traffic From Google
Firstpost reports that AI search is taking visitors away from Google, while Meta's advertising earnings are rising strongly. The report asks what has changed in the online ad market. For website owners and advertisers, shifts like this can change where money and visitors go next.
Quick glossaryGoogle, ad revenue, traffic
- A US tech giant based in California, best known for its search engine, Android phones and YouTube.
- ad revenue
- Money a company earns from showing paid adverts to the people who use its apps or sites.
- traffic
- The number of visitors who arrive at a website or app, often from search results.
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