Elderly Companionship Market Faces Stigma Hurdles in India
Companionship services for older people are emerging in India as a new business area. Providers offer conversation and group activities to help seniors stay connected. Building a dependable market is hard, mainly because of the stigma linked to buying social connection. Several programmes already bring elderly people together for talks and activities.
Context
Context: India has a fast-growing older population, and many adults now live far from parents or alone, which is why paid companionship is being discussed. Such services are still new, so trust and cultural attitudes shape how quickly they grow.
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