US Regulator Probes Personal Data in Pricing
The US Federal Trade Commission is examining nine firms over whether they charge different prices to different people. It wants to know if browsing habits and personal data are used to set prices for the same product or service.
Context
Context: The FTC is the US agency that protects consumers from unfair business practices. Online shops already track clicks and searches, so personalised pricing is a growing concern for shoppers everywhere, including in India.
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