Apple Beats Sales Forecasts but AI Costs Weigh on Margins
Apple reported a record revenue for the July to September quarter, helped by iPhone sales and its services business. Analysts had expected less. However, the company said rising costs linked to AI will reduce its profit margins during the holiday season.
Quick glossaryApple, margins
- Apple
- A US technology company best known for the iPhone, Mac computers and its App Store.
- margins
- The share of each sale's money that a company keeps as profit after paying its costs.
Burning Potato score: 71%