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Betting App Accused of Using LeBron James's Name and Likeness

Bron AI, a young startup backed by a well-known US funding programme, stands accused of using LeBron James's name and likeness. The accusation puts a spotlight on how AI products use famous people's identities without clear permission. Details of the claim are still limited in this short report.

Quick glossaryBron AI, likeness, Y Combinator
Bron AI
A young startup backed by a well-known US funding programme; the story says little else about what it does.
likeness
A person's face, voice or other features that make them instantly recognisable to other people.
Y Combinator
A well-known US program that gives young startups money, advice and useful contacts to help them grow quickly.
frontofficesports.com
Burning Potato score: 57%

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