Indians Turn to Start-ups for Eldercare as Families Change
Changing family structures are driving demand for start-ups that offer care services for ageing parents. Young adults are moving more often, which is changing who looks after older relatives at home.
Context
Context: India's population is ageing, and joint family living has become less common as young people move to cities or abroad for work. Families are now looking for paid help to care for parents.
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