Snap Passes 30 Million Paid Subscribers, Fueled by AI Effects
Snapchat's parent company now has more than 30 million people paying for subscriptions across Snapchat+ and its other plans. The report suggests heavy users are happy to pay for effects powered by AI. It suggests paid AI features help bring in money for the app.
Quick glossarySnap, Paid subscribers, Snapchat+
- Snap
- The company behind Snapchat, a US photo and messaging app best known for its filters and disappearing photos.
- Paid subscribers
- People who pay a regular fee, usually each month, to keep using extra features of an app or service.
- Snapchat+
- A paid plan that gives users extra features beyond the free version of the app, for those who choose to pay.
Burning Potato score: 65%