Kashmir Apples Face Roadblocks in Going Global
Experts at a CII meeting said Kashmir's apple exports face hurdles. The region has a short four-month window for exporting apples, and its cold chain is still weak at keeping fruit fresh. These limits make it hard for the fruit to reach global markets.
Context
Context: Kashmir is a major apple-growing region, and much of its fruit is sold within India. CII, the Confederation of Indian Industry, is a business body that hosts such meetings to push exports.
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