Reddit Says Google's AI Mode Is Cutting Its Search Traffic
Reddit lost over one million Google search referrals each week in October, according to CEO Steve Huffman. Its stock fell more than 25 percent despite strong earnings. Huffman blames Google's AI Overviews and AI Mode for sending little or no traffic to outside websites.
Quick glossaryReddit, AI Overviews, referrals
- A US-based online community platform where users post, discuss and vote on topics in forums known as subreddits.
- AI Overviews
- A Google search feature that places a short summary written by artificial intelligence above the usual list of website links.
- referrals
- Visits that a website receives when people click through to it from another site, such as a search engine.
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