Emotional Appeals Move People to Protect Birds From Windows
A Cornell Lab of Ornithology study tested window-safety messages on nearly 5,000 people in the US and Canada. Birds often die after hitting windows, and songbirds in cities are hit especially hard. Bird lovers preferred proof, while many others were more moved by emotional appeals.
Context
Window collisions are one of several human-caused threats to birds, alongside habitat loss and cats. Cornell Lab of Ornithology is a well-known US research centre that studies birds and runs large public science projects.
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