Starbucks Explores Personalized Drive-Thru Menus
Starbucks says it may explore showing drive-thru customers a personalized digital menu when they pull up. CEO Brian Niccol shared the idea on an earnings call. The company wants to recognize participating customers as they arrive and present tailored options. The idea is still being explored, so nothing has been confirmed yet.
Quick glossaryStarbucks, earnings call
- Starbucks
- A global coffee chain, best known for its coffee drinks, based in Seattle in the United States.
- earnings call
- A meeting where company leaders talk to investors about recent financial results and their plans for the future.
Burning Potato score: 68%